Community Marketing and Engagement with The Brickyard Battalion and Indy Eleven Highlights and Video

We had a great event last week at the Indy Fringe Theater where Molly Kruger and Tom Dunmore of Indy Eleven and Josh Mason of The Brickyard Battalion talked about how they engaged fans on social media and developed outreach to the community to help not only bring professional soccer to Indianapolis, but propel the team through 14 sold-out matches in their debut season. If you weren’t at the breakfast, take a glance at the #IndySM Tagboard page to see what you missed. We’ve pulled out some great quotes from our speakers that you can simply click to retweet.

Click on the quotes below to post to Twitter:

[Tweet “.@IndyEleven is 1st soccer team in the US to sell out all home matches in inaugural season #indysm”] [Tweet “Social Media allowed @The_BYB to coalesce people in IN with passion for soccer – @masonzbt #indysm”] [Tweet “.@ErsalOzdemir waited for the right moment to bring pro soccer to Indiana – @tomdunmore #indysm”] Watch the video below or click here to view on YouTube:

Here are a few more gems from the Community Marketing and Engagement #IndySM Breakfast:

[Tweet “.@PeterWilt1 consulted with @ErsalOzdemir to help launch @IndyEleven – @tomdunmore #indysm”] [Tweet “Using social media, >1000 season tix pledged before @IndyEleven existed – @tomdunmore #indysm”] [Tweet “Indy is 1 of the most remarkable startup movements in North Amer. Soccer – @tomdunmore #indysm”] [Tweet “Listening on soc. med. was huge part of connecting all the stakeholders for @IndyEleven #indysm”] [Tweet “Milwaukee Bucks looking to bring the enthusiasm of a “soccer fan club” to their NBA team #indysm”] [Tweet “W/ tiny mktg $$, events (>100 this season) are key to @IndyEleven growth – @tomdunmore #indysm”] Be sure to check out what everyone was saying via social media about our event by checking out this Storify of the event.

#IndySM Storify Recap with Indy Eleven and The Brickyard Battalion

IndySM Breakfast: Oct. 23, 2014. Photo Credit: Laura Yurs Photography

Molly Kruger, Tom Dunmore and Josh Mason at IndySM Breakfast: Sept. 11, 2014. Photo Credit: Laura Yur Photography

We had a great event this morning Indy Fringe Theater where Molly Kruger and Tom Dunmore of Indy Eleven and Josh Mason of The Brickyard Battalion talked about how  shared how they engaged fans on social media and developed outreach to the community to help not only bring professional soccer to Indianapolis, but propel the team through 14 sold-out matches in their debut season.

If you weren’t at the breakfast, take a glance at the #IndySM Tagboard page to see what you missed.

The folks at 12 Stars Media filmed the event and we’ll post the video soon, but in the mean time Tom Spalding put together a great Storify thread about the breakfast. Check it out if you need a refresher or if you weren’t able to make it:

Breakfast #21: Community Marketing and Engagement with The Brickyard Battalion and Indy Eleven

Tickets on sale at 9:00am on Tuesday, Sept. 30

On Thursday, October 23, 2014, Tom Dunmore (@TomDunmore) of Indy Eleven and Josh Mason (@masonzbt), of the Brickyard Battalion, will talk about how they used community marketing and engagement to bring professional soccer to Indianapolis – and sustain the team into a successful first season.

Click here or on the button below to purchase tickets.

Eventbrite - Indy Social Media, Breakfast #21: Community Marketing and Engagement with The Brickyard Battalion and Indy Eleven

For this event, we have two tickets. You can register with a basic admission ticket for $6. But we also know that some of you like to give more. For those of you who wish to donate more, you may register through the Donate ticket.

The Brickyard Battalion’s mission is to create an inspiring fan environment and a groundswell of support for Indy Eleven.They do this through fostering an increased level of passionate support through community events, gatherings and volunteerism. The Battalion was two thousand members strong before talk of bringing a soccer team to Indy made progress. The Indy Eleven team embraced the already built fan base, and included fans along the way leading to incredible success in its first year. Tom Dunmore, Senior Vice-President of Marketing & Operations for Indy Eleven and Josh Mason, Co-Founder of The Brickyard Battalion will lead an open discussion about the events leading up the formation of the fan group and team, and how the team used community marketing and partnerships to sell out every league game in their first year.

Tom Dunmore, VP Marketing & Operations, Indy Eleven

Tom Dunmore - VP Marketing & Operations In March 2013, Indy Eleven brought on board respected soccer executive and writer Tom Dunmore to serve as the team’s Vice President of Marketing and Operations. Dunmore is also a leading soccer writer, editor and publisher. He is the author of two books, Soccer For Dummies and a Historical Dictionary of Soccer . He founded the award winning soccer website Pitch Invasion and the print periodical XI Quarterly, two leading outlets for long form soccer writing. Dunmore was formerly the Chairman of Section 8 Chicago, the Chicago Fire’s Independent Supporters’ Association, and has served on the Chicago Fire Foundation board and the Chicago Red Stars advisory board. Originally a native of Brighton, England, Dunmore called Chicago home for 13 years before relocating to Indianapolis with his wife Monika and infant son Jack.

Josh Mason, Co-founder: Brickyard Battalion

Josh Mason - Board Secretary - Brickyard Battalion Josh is member of the Founding 8 at the Brickyard Battaion and has played soccer since he was 4 years old; his passion for the sport has only gotten stronger with age. Now married with four children Josh’s passion is now channeled into Tuesday nights at “Off the Wall” in Carmel, so he can still tell people that he actually plays soccer! He is an avid supporter of the US Men’s National Team, Manchester United (since 1993), the Indianapolis Colts, and now Indy Pro Soccer. Josh has worked professionally in the Indianapolis corporate adult beverage world for many years and is well-known and thought of in and around Indy restaurant and pub circles.

The Venue: IndyFringe Theatre

IndyFringeThe IndyFringe Basile Theatre serves as a low cost rehearsal and performance space in Indianapolis. The theatre offers a year round eclectic mix of emerging artists, new plays, established theatre groups, returning Fringe performers and community events which continually change and attract a diverse audience.

Click here or on the button below to purchase tickets.

Eventbrite - Indy Social Media, Breakfast #21: Community Marketing and Engagement with The Brickyard Battalion and Indy Eleven

Using Social Media for Recruiting with ExactTarget Recap and Video

Our latest event featured three excellent speakers from ExactTarget Marketing Cloud, Andre J.Boulais, Oaksoon Callahan and Nicole Lindberg. They shared how, as an in-house recruiting team, they use social media to find, recruit and retain some of the world’s best talent to ExactTarget. We’ve pulled out some great quotes from our speakers that you can simply click to retweet.

Click on the quotes below to post to Twitter:

[Tweet “Q1-Q2, 2014 @ExactTarget’s in-house recruiting team saved them ~ $1M – @AndreJBoulais #indysm”] [Tweet “360Social helps you learn more about candidates through social profiles – @nicoleLindberg #indysm”] [Tweet “Avg LinkedIn msg response rate: 20%. @ExactTarget’s August avg: 41% – @nicoleLindberg #indysm”]

Watch the video below or click here to view on YouTube:

Here are a few more gems from the Using Social Media for Recruiting #IndySM Breakfast:

[Tweet “80% of biz. think their social cust. svc. is great, only 8% of customers agree – @OaksoonC #indysm”] [Tweet “.@ExactTarget had a 41% response rate LinkedIn InMail. Double the industry response rate #indysm”] [Tweet “Try #InstaJob app to empower employees to share photos that reflect your company culture #indysm”] Be sure to check out what everyone was saying via social media about our event by checking out this Storify of the event.

#IndySM Social Recruiting Storify with ExactTarget

Indianapolis Social Media Breakfast: Sept. 11, 2014. Photo Credit: Laura Yurs

Indianapolis Social Media Breakfast: Sept. 11, 2014. Photo Credit: Laura Yurs

We had a great event this morning at The Children’s Museum of Indianapolis where Andre J. Boulais, Nicole Lindberg and Oaksoon Calhoun shared how they and ExactTarget use social media for global employee recruiting. The folks at 12 Stars Media filmed the event and we’ll post the video soon, but in the mean time Tom Spalding put together a great Storify thread about the breakfast. Check it out if you need a refresher or if you weren’t able to make it: