Breakfast #20: Using Social Media for Recruiting, Featuring ExactTarget

Tickets on sale at 9:00am on Tuesday, August 26

On Thursday, Sept. 11, 2014, Andre J. Boulais (@AndreJBoulais), Nicole Lindberg (@NicoleLindberg) and Oaksoon Callahan (@OaksoonC) will talk about how ExactTarget has used social media to super-charge their recruiting efforts around the globe.

Click here or on the button below to purchase tickets.

Eventbrite - Indy Social Media, Breakfast #20: From Twitter to Social360: How ExactTarget has Turned up Talent by Turning Social Media Upside Down For this event, we have two tickets. You can register with a basic admission ticket for $6. But we also know that some of you like to give more. For those of you who wish to donate more, you may register through the Donate ticket.

Andre J. Boulais, Manager of Global Sourcing-Global Recruiting Team

Andre Boulais As Manager of Global Sourcing, Andre J. Boulais (@AndreJBoulais) leads the highly-strategic division of ExactTarget’s Global Recruiting team focused on mission-critical roles from Director to VP-level. As Manager, he has cultivated an environment where his progressive team is constantly being asked to try new ideas. Utilizing advanced Boolean searching, social media, job boards, networking and leveraging of professional relationships with candidates from start-ups to Fortune 100 companies, his team connects the top tech talent on the planet to their dream job at ExactTarget. With over a decade of Talent Acquisition across three continents, Andre has been selected as a speaker at conferences and webinars and enjoys blogging on the subject. Constantly engaging other peers in the industry for new ideas and techniques, he and his team are driving the changing landscape of Talent Acquisition. His team happily lives by the motto: Keep Calm and Slay the Dragon.

Nicole Lindberg

Nicole Lindbergh Nicole Lindberg (@NicoleLindberg) is a Sourcing Strategist at ExactTarget with several years of Human Resources and Recruiting experience. Approaching her one year anniversary with the company, she’s become very passionate about social media and its ability to reach untapped sources of prospective candidates. When she’s not searching for top talent, you’ll find her dining throughout downtown Indianapolis validating her self-proclaimed foodie title as well as chatting about all things Ohio State.

Oaksoon Callahan

Okasoon- CallahanOaksoon Callahan (@OaksoonC) is approaching a year of working at the ExactTarget Marketing Cloud as a Sourcing Strategist. She is a Hoosier at heart and graduated from IUPUI before starting her career in recruiting and is passionate about developing innovative social strategies to reach a greater audience of talent. Okasoon is always up for trying something new, and this year, she and her husband’s goal has been to try something new each week.

Click here or on the button below to purchase tickets.

Eventbrite - Indy Social Media, Breakfast #20: From Twitter to Social360: How ExactTarget has Turned up Talent by Turning Social Media Upside Down

Social Media for Awareness & Education Recap and Video

Our latest event featured three excellent panelists, Sara CroftJerry Matczak and Jordan Whitt. They shared how they use social media for awareness and education within their organizations rather than using it for sales or business development. We’ve pulled out some great quotes from our speakers that you can simply click to retweet.

Click on the quotes below to post to Twitter:

Watch the video below or click here to view on YouTube:

Here are a few more gems from last week’s #IndySM Breakfast:

Be sure to check out what everyone was saying via social media about our event by checking out this Storify of the event.

Awareness and Education Event Recap

#IndySM Breakfast - July 24, 2014 via @JaredBrickman (http://bit.ly/1nXzf7H)

#IndySM Breakfast – July 24, 2014 via @JaredBrickman (http://bit.ly/1nXzf7H)

We had a great event this morning at Easter Seals Crossroads where Sara Croft, Jerry Matczak and Jordan Whitt shared how they use social media for awareness and education within their organizations rather than using it for sales or business development. The folks at 12 Stars Media filmed the event and we’ll post that soon, but in the mean time Tom Spalding put together a great Storify thread about the breakfast. Check it out if you need a refresher or if you weren’t able to make it:

Breakfast #19: Using Social Media for Awareness & Education Marketing

Tickets go on sale at 9:00am on Tuesday, July 1

On Thursday, July 24, 2014, Sara Croft (Easter Seals Crossroads), Jerry Matczak (Lilly Clinical Open Innovation) and Jordan Whitt (Presbyterian Church (U.S.A.)) will participate in a panel discussion on using social media for awareness and education marketing. Click here or on the button below to purchase tickets. Eventbrite - Indy Social Media, Breakfast #19: Using Social Media for Awareness and Education Marketing

Event Information:

Social Media is often seen as a sales or marketing tool for products and services, but it can be an extremely effective medium to use for awareness and education marketing, when the goal isn’t making an additional sale, but instead to inform and educate followers. In that spirit, we’ve gathered speakers from a variety of industries (both for-profit and non-profit) to have a panel discussion about how they use social media for awareness and educational purposes within their industry. July’s event will be hosted at Easter Seals Crossroads in Indianapolis.

Who’s Presenting?

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Breakfast #15: Improving Traffic and Conversations with Inbound Marketing

This presentation will explore the relationship between online content, its channels of distribution and the top of the sales funnel using over three years-worth of data. In addition, the inbound marketing campaign process will be defined and dissected. The bottom line is that attendees will leave knowing exactly what they need to do and how to do it in order to substantially improve web traffic and conversions from all inbound channels.

Digital Relevance

 What’s on the agenda?

We’ll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speaker.

Please note that doors open no earlier than 7:30am.

  • 7:30 AM Arrival, breakfast courtesy of Panera, and networking
  • 8:00 AM Announcements & introductions
  • 8:10 AM Presentation by Kristofer Karol and Gene Ford
  • 9:00 AM We’re done! On with your day…

Who’s Presenting?

Chad Pollitt                 Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for client companies and organizations and is an Internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business, an Internet Marketing Masters Certification from the University of San Francisco’s prestigious School of Business and Management and is a Certified HubSpot Partner.

Chad is a decorated Veteran of Operation Iraqi Freedom, a former Army National Guard Commander and the Director of Marketing at Slingshot SEO. He authored “The Content Marketing Manifesto” in 2012. His other writings and articles have been published in dozens of newspapers, magazines and websites throughout the world.  Read More