MBO15 in Indianapolis

This year’s digital marketing conference promises to be bigger than ever– with a wealth of speakers and some really keen keynotes, MBO15 takes place April 29th at the Indianapolis Museum of Art.

See the agenda, speakers, and register at mboindy.com. Full disclosure: we’re a sponsor, so we’re sort of biased, but we hope to see you there!

Lunch #7: Public Safety and Social – What Our First Responders Want You to Know

Event Information:

If social media users witness a crime in person, should they call 911 – or is sharing a picture of incident on Twitter and tagging the law enforcement agency’s @ handle sufficient enough? (And do they then become a witness?)

What’s the best #hashtag to use during a citywide crisis – or is there one?

If there’s a major event involving public safety, should we retweet the news media account or the expert’s account?

Can the public get insight from behind the crime tape as soon as the media? Has how that relationship changed?

The combination of rising smartphone use and ease of information-sharing by the general public has posed new challenges for the Indianapolis metro area’s first responders, but they are increasingly responding to social media. We thought it was a great time to have a discussion with our bravest and finest as they become more visible.

We’ll talk best practices, issues – such as “blurred lines” – and we’ll ask them what they want us to do.

Our discussion will be led by Indiana State Police First Sgt. Brian Olehy, who has authority over a Twitter page with over 17,000 followers (another 15,000 like ISP on Facebook). 

We’ll feature the perspective of Speedway Police Capt. Jason S. Dierdorff and Wayne Township Fire Department Capt. Mike Pruitt. Other guests scheduled to participate are Officer Kendale Adams with the Indianapolis Metropolitan Police Department, Capt. Rita L. Reith with the Indianapolis Fire Department, and Marc Lotter, Communications Director for Indianapolis Mayor Greg Ballard.

We have a special treat in store for participants: Friends of Indiana Disaster Search Dogs, an Indianapolis nonprofit formed in 2012 that is comprised of the K9 handlers that are part of the FEMA urban search and rescue squad Indiana Task Force 1, will do a series of “live” victim-finding demos as their pooches practice rescues. You’ll also get to meet these fine canines up close. 

Come prepared with questions to ask about how our friends in public safety have transitioned (and continue to transition) in an era when everyone’s watching.

Tweet your questions before the event using the hashtag #Indysafe.

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Breakfast #13: Super Bowl XLVI Social Media

Get never-before-seen, in-depth information behind all the aspects of the Super Bowl XLVI Host Committee’s social media initiative with Raidious’ Taulbee Jackson. You’ll learn how the strategy was created, all the tools and technology used, the creation of the social media command center from blueprint to buildout, all the campaigns that took place, and a deep dive into over a year of social media data, with all the insights and outcomes.

What’s on the agenda?

We’ll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speaker.

Please note that doors open no earlier than 7:30am.

  • 7:30 AM Arrival, breakfast courtesy of Panera, and networking
  • 8:00 AM Announcements & introductions
  • 8:10 AM Presentation by Taulbee Jackson
  • 9:00 AM We’re done! On with your day…

Who’s Presenting?

Taulbee JacksonTaulbee Jackson is the founder and President/CEO of Raidious, a ground breaking digital marketing firm headquartered in downtown Indianapolis. Raidious builds audiences for brands by producing content and managing dialog across the brand’s “owned media” channels, including social, email, blog, website and mobile platforms. Raidious makes the content that makes digital marketing work.

Raidious clients include Finish Line, Klipsch, Angie’s List, Australian Gold, the Indianapolis Colts, Bass Pro Shop, Tractor Supply Company, Marsh Supermarkets, IU Health, and the Super Bowl XLVI Host Committee. Raidious has been nominated for three Techpoint Mira awards for excellence and innovation in new media, and has been featured on CNN, ESPN, NBC, Mashable, Fast Company, Forbes, Inc, and Al Jazeera. Raidious has also been the subject of case studies in innovation by Furman, PI Worldwide, and Apple.

Taulbee serves on the Board of Directors for the American Advertising Federation’s Indianapolis chapter, is a member of the 2012 Super Bowl Host Committee, the Society of Professional Journalists, and the Chicago Interactive Marketing Association. He has been a guest lecturer at Butler University, IU’s Kelley School of Business, and the Public Relations Society of America.

Taulbee attended the University of Evansville. He is married with three children, all boys. Taulbee is a volunteer youth football coach, and recovering musician. Read More

Breakfast #11: Using Video

Event Information:


It’s been said again and again. If a picture’s worth a thousand words, what’s a video worth? Learn what goes into producing great content from Rocky Walls at 12Stars Media, then hear from Julie Perry on how to use video for SEO.

What’s on the agenda?

We’ll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speaker.

Please note that doors open at 7:30am sharp.

  • 7:30 AM Arrival, breakfast & networking
  • 8:00 AM Announcements & introductions
  • 8:10 AM Presentations by Julie Perry, Rocky Walls
  • 9:00 AM We’re done! On with your day…

Who’s Presenting?

Julie Perry (@julieperry) is the Vice President of Social Media & Audience Development at BLASTmedia — an integrated PR & social media marketing agency — where she leads a team in planning, strategizing and executing full-scale social media and audience development campaigns for clients primarily in the consumer and enterprise tech, outdoor recreation and fashion industries. As a contributing author to “Success Secrets of the Social Media Marketing Superstars,” published by Entrepreneur Press in August 2010, Julie is a featured speaker on the subject of Social Media Marketing & YouTube at social media events around the country, including her upcoming third appearance at BlogWorld & New Media Expo.

Rocky Walls (@rockywalls) works for a wonderful company called 12Stars Media Productions. There’s a lot more to say about him, and that will be posted here soon.

Creating content during the breakfast?

Event Hashtag: #indysm
Host Tweets: @IndySM
Facebook Page: facebook.com/IndySM


Parking is available for free in The Children’s Museum parking garage. 



Our in-kind sponsors help keep event tickets free and low cost, ensure we have food, and a location to hold the event! Please visit their website and read below.

The Children’s Museum of Indianapolis (@tcmindywww.childrensmuseum.org)

Indianapolis Children's Museum
The Children’s Museum of Indianapolis is a nonprofit institution committed to creating extraordinary family learning experiences that have the power to transform the lives of children and families.Visitors can explore the physical and natural sciences, history, world cultures, the arts, see how dinosaurs lived 65 million years ago in Dinosphere, experience Dale Chihuly’s Fireworks of Glass and examine children’s impact in shaping history in The Power of Children: Making a Difference. For more information about The Children’s Museum, visit www.childrensmuseum.org.


Panera Bread(@PaneraBreadwww.panerabread.com)

Panera BreadPanera has kindly agreed to provide delicious breakfast treats and coffee. With their recent opening of the Panera in Claypool Courts, the company now employs nearly 1,600 in the state of Indiana.

Panera Bread is committed to offering great tasting, quality food and serves antibiotic-free chicken, whole grain bread, select organic and all-natural ingredients and a menu with zero grams added trans fat. Each day, Panera Bread donates bread and baked goods to community organizations in need.


Twelve Stars Media (@12StarsMediawww.12StarsMedia.com)

Twelve Stars Media Productions12 Stars Media Productions is a locally operated video production firm based in Fishers, Indiana — specializing in online promotional video, specifically for use in conjunction with social media marketing. Check out their Real Simple Video service. 

Indy Social Media Breakfast #9: Social Media for Business

Business has changed more in the past five years than in the prior 50. Now, every customer is a reporter, and every employee is in marketing. Companies need to change fundamentally to succeed in this new era. Learn the key cultural, personnel, and operational shifts you need to make to capitalize on real-time business. In a hilarious and eye-opening presentation, Jay Baer will share how real companies are turning themselves inside out to get faster, smarter, and more social. Are you ready to join them?

Who’s Presenting?

Jay Baer Jay Baer is a tequila-loving, hype-free social media strategist that helps major corporations and their agencies harness the power of the social Web. He’s worked with more than 700 brands since 1994, including 26 of the Fortune 1000. He’s co-author of the book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. His blog – Convince & Convert – was named the world’s #3 social media blog. He’s founded 5 companies, and gives 80 presentations each year on social media issues. He lives in Bloomington officially, but mostly in the Indy airport.