Get never-before-seen, in-depth information behind all the aspects of the Super Bowl XLVI Host Committee’s social media initiative with Raidious’ Taulbee Jackson. You’ll learn how the strategy was created, all the tools and technology used, the creation of the social media command center from blueprint to buildout, all the campaigns that took place, and a deep dive into over a year of social media data, with all the insights and outcomes.
What’s on the agenda?
We’ll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speaker.
Please note that doors open no earlier than 7:30am.
- 7:30 AM Arrival, breakfast courtesy of Panera, and networking
- 8:00 AM Announcements & introductions
- 8:10 AM Presentation by Taulbee Jackson
- 9:00 AM We’re done! On with your day…
Taulbee Jackson is the founder and President/CEO of Raidious, a ground breaking digital marketing firm headquartered in downtown Indianapolis. Raidious builds audiences for brands by producing content and managing dialog across the brand’s “owned media” channels, including social, email, blog, website and mobile platforms. Raidious makes the content that makes digital marketing work.
Raidious clients include Finish Line, Klipsch, Angie’s List, Australian Gold, the Indianapolis Colts, Bass Pro Shop, Tractor Supply Company, Marsh Supermarkets, IU Health, and the Super Bowl XLVI Host Committee. Raidious has been nominated for three Techpoint Mira awards for excellence and innovation in new media, and has been featured on CNN, ESPN, NBC, Mashable, Fast Company, Forbes, Inc, and Al Jazeera. Raidious has also been the subject of case studies in innovation by Furman, PI Worldwide, and Apple.
Taulbee serves on the Board of Directors for the American Advertising Federation’s Indianapolis chapter, is a member of the 2012 Super Bowl Host Committee, the Society of Professional Journalists, and the Chicago Interactive Marketing Association. He has been a guest lecturer at Butler University, IU’s Kelley School of Business, and the Public Relations Society of America.
Taulbee attended the University of Evansville. He is married with three children, all boys. Taulbee is a volunteer youth football coach, and recovering musician. Read More