Everyone talks about analytics, analytics, analytics. Companies check their analytics on a daily or weekly basis and few do anything more than see whether or not more visitors are coming to their site. Is that all there is?
What are the tools that the professionals utilize with analytics that makes all the difference? What do you actually DO when you see some of the metrics rise and fall? What are the limitations of analytics that you need to worry about? Doug will walk through a typical scenario on properly implementing analytics to monitor key metrics as well as how to determine what factors to improve with them.
See the presentation by Douglas Karr here: