Tickets on sale at 9:00am on Tuesday, Sept. 30
On Thursday, October 23, 2014, Tom Dunmore (@TomDunmore) of Indy Eleven and Josh Mason (@masonzbt), of the Brickyard Battalion, will talk about how they used community marketing and engagement to bring professional soccer to Indianapolis – and sustain the team into a successful first season.
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For this event, we have two tickets. You can register with a basic admission ticket for $6. But we also know that some of you like to give more. For those of you who wish to donate more, you may register through the Donate ticket.
The Brickyard Battalion’s mission is to create an inspiring fan environment and a groundswell of support for Indy Eleven.They do this through fostering an increased level of passionate support through community events, gatherings and volunteerism. The Battalion was two thousand members strong before talk of bringing a soccer team to Indy made progress. The Indy Eleven team embraced the already built fan base, and included fans along the way leading to incredible success in its first year.
Tom Dunmore, Senior Vice-President of Marketing & Operations for Indy Eleven and Josh Mason, Co-Founder of The Brickyard Battalion will lead an open discussion about the events leading up the formation of the fan group and team, and how the team used community marketing and partnerships to sell out every league game in their first year.
Tom Dunmore, VP Marketing & Operations, Indy Eleven
In March 2013, Indy Eleven brought on board respected soccer executive and writer Tom Dunmore to serve as the team’s Vice President of Marketing and Operations.
Dunmore is also a leading soccer writer, editor and publisher. He is the author of two books, Soccer For Dummies and a Historical Dictionary of Soccer . He founded the award winning soccer website Pitch Invasion and the print periodical XI Quarterly, two leading outlets for long form soccer writing. Dunmore was formerly the Chairman of Section 8 Chicago, the Chicago Fire’s Independent Supporters’ Association, and has served on the Chicago Fire Foundation board and the Chicago Red Stars advisory board.
Originally a native of Brighton, England, Dunmore called Chicago home for 13 years before relocating to Indianapolis with his wife Monika and infant son Jack.
Josh Mason, Co-founder: Brickyard Battalion
Josh is member of the Founding 8 at the Brickyard Battaion and has played soccer since he was 4 years old; his passion for the sport has only gotten stronger with age. Now married with four children Josh’s passion is now channeled into Tuesday nights at “Off the Wall” in Carmel, so he can still tell people that he actually plays soccer! He is an avid supporter of the US Men’s National Team, Manchester United (since 1993), the Indianapolis Colts, and now Indy Pro Soccer. Josh has worked professionally in the Indianapolis corporate adult beverage world for many years and is well-known and thought of in and around Indy restaurant and pub circles.
The Venue: IndyFringe Theatre
The IndyFringe Basile Theatre serves as a low cost rehearsal and performance space in Indianapolis. The theatre offers a year round eclectic mix of emerging artists, new plays, established theatre groups, returning Fringe performers and community events which continually change and attract a diverse audience.